Marketing

recommendations for do it yourself

Best for: business owners who want to target customers or clients who are actively searching for their service or product.
Starting cost: $
Ad placements: can be targeted to specific audiences based on demographics, location, interests, and search history
Biggest pro: targeted ads allow for higher likelihood of conversions to sales
Biggest con: setting up and managing a campaign can be complex and lead to low conversions if not properly done. It can also be expensive if there is a lot of competition for that particular product or service.

Best for: business owners who want to build brand visibility and/or have a creative or lifestyle product or service such as beauty, travel, food etc
Starting cost: $
Ad placements: can be targeted to a specific location, demography, interest and behavior
Biggest pro: allows you to build the brand and reach a large audience
Biggest con: high competition can make it difficult to stand out and lead to low conversions